易发游戏下载二维码

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                            1. 看看厦门政府危机公关事件的应对技巧
                              时间:2018-11-15

                              看看厦门政府危机公关事件的应对技巧

                              「全员公关案例」

                              HULIANWANGDIANFULECHUANTONGDESHEHUIGUANLIMOSHI,CHENGWEIMINZHONGBIAODAGUANDIAN、CHANSHUYIJIANDEZHONGYAOZAITI,CHENGWEIGEZHONGLIYISUQIUDEJISANDIHECHUANDISHEQINGMINYIDEZHONGYAOQUDAO。WANGLUOYUQINGWEIGONGGONGJUECEDEJIAZHIQUSHE、LIBIQUANHENGTIGONGLEZHONGYAOYIJU。ZAIWEIJISHIJIANZHONG,YINGDUIWANGLUOYUQINGYICHENGWEIZHIZHENGNENGLIDEJIZHONGTIXIAN。

                              WANGLUOYUQINGDEDINGYI、TEDIANJIXINGCHENGTIAOJIAN

                              易发游戏下载二维码WANGLUOYUQINGZHIMINZHONGTONGGUOHULIANWANGDUIZHENGFUGUANLIYIJISHEHUIXIANXIANG、WENTISUOBIAODADEZHENGZHITAIDU、YIJIAN、SUQIUHEQINGXUDEZONGHE。

                              XINJISHU、XINMEITIDEBUDUANCHUXIAN,SHIWANGMINNENGGENGZIYOU、GENGKUAIJIEDICHUANBOHEHUOQUXINXI。DAPO“FENCENGCIXIANGYONGXINXI”DEZHUANGKUANG,ZIXUNDEZIYOUCHUANBO,CHENGWEIWANGLUOYUQINGDEJIBENTEZHENG。WANGLUOYUQINGDELINGYITEZHENG,SHIXINXIZIYUANJIAOHUGONGYOU、RENRENFENXIANG。ZAIRENYISHEJIAOWANGZHAN,ZHIYAOQINGQINGYIDIAN,JIUNENGBAYAOFENXIANGDENEIRONGRANGHAOYOULIULAN。WANGLUOYUQINGDEDISANGETEZHENGSHINENGGOUDUIXIANSHISHENGTAISHIJIAYINGXIANG。ZAIWANGLUOSHIDAI,GONGMINCANYUZHENGZHIBUZAISHIJIANDANDETOUPIAO,ERSHITONGGUOWEIBO、WEIXIN、LUNTANDENGFANGSHI,XINGCHENGWANGSHANGYULUNREDIAN,DUIZHENGFUJUECECHANSHENGYINGXIANG。

                              YOUWANGLUOYUQINGDELILUNTEZHENGHEJUTISHIJIANKAN,ZHENGFUGUANLI、SHEHUIZHONGGEZHONGXIANXIANG、WENTIDENGYITIHUOHUATI,YAOKUOZHANCHENGWEIYUQING,XUYAOJUBEISANGETIAOJIAN:YISHIBENSHENJUYOUTUFAXING、GONGGONGXING,WULUNCHANGJINGHAISHIJIEGUO,JUNYOUGAOZHENHANXING、QIANGYINGXIANGLI;QICISHIYITIHUOHUATIYOUGUANGONGZHONGLIYI,DALIANGMINZHONG、WANGMINGUANZHU,JUYOUGAOGENTIELV、GAOZHUANZAILV,GONGZHONGJIZHONGJINXINGTAOLUN,XINGCHENGQINGXIANGXINGYIJIAN。RUSHANXISHENMU“QUANMINMIANFEIYILIAO”;SANSHIDUIYUYITIHUOHUATIDETAIDUHECHUZHI,XIANGGUANBUMENYINMANBUBAO,HUOMORANSHIZHI,HUOYUYANBUXIANG,GONGBUDEXINXIQIANHOUMAODUN、QINGKUANGSHIZHEN,CONGERJINUWANGMIN、YINBAOWANGLUO,RU2009NIANDEHUBEISHISHOUSHISAOLUAN。

                              易发游戏下载二维码HULIANWANGJUYOUDARONGLIANG、DUOXINGSHI、GAOSUDU、XUNIHUA、JIAOHUXING、QUANQIUHUADETEDIAN,WANGLUOMEITIWULUNXINXILIANGHAISHIGUANDIANLIANGDOUYADAOCHUANTONGMEITI,ZAIMOUXIEFANGMIANYICHENGWEIYULUNCHUANBODEZHUYAOQUDAO。“YIXILIEXINJISHU、XINCHUANSHOUFANGSHIDEBUDUANFAMING,SHIWANGLUOZAIXINWENHUODONGZHONGDEGONGNENGZUOYONGYUELAIYUEDA,YUELAIYUEQIANG,YIJINGHEZHENGZAIGAIBIANCHUANTONGXINWENCHUANSHOUDEZHENGTITUJING。”①HULIANWANGCHUANGZAOLEXINDE“MIAN—MIAN”HUO“DAZHONG—DAZHONG”DECHUANSHOUMOSHI,SHIWANGLUOXINXICHUANBOCHAOZHEGENGJIAZIYOU、KUAIJIE,GENGJIADUOYANGHUA、GEXINGHUADEFANGXIANGFAZHAN,ZAIYIXIEXINWENSHIJIAN、WENTI、RENWU、XIANXIANGSHANGXINGCHENGDUTEDEYULUNHUANJING。

                              “CONG20SHIJI90NIANDAIYILAI,YOUYUCHUANTONGMEITISHENSHENDIQIANGDIAOYIZHENGQUEDE‘YULUNDAOXIANG’QUSHEXINWENHEPINGLUN,HULIANWANGBIANCHENGWEIMINYIDEFENGXIANGBIAO。”②HULIANWANGDEKUAISUPUJI、XINMEITIDEFAZHAN,LUNTAN、BOKE、WEIBO、WEIXINDENGWANGLUOBOBAOPINGTAIWEISUOYOURENDAKAILEDAMEN,YULUNXINXISUISHISUIDIHUDONGCHUANBO。“RENRENDOUSHITONGXUNSHE、GEGEDOUYOUMAIKEFENG”DESHIDAIYIRANDAOLAI。TEBIESHI,YOUYUELAIYUEDUODEZISHENWANGMIN,BUDUANCHUANGZAOHECHUANBOXINXI,WANGLUOYUQINGCHENGXIANGUIMOXIAOYINGHEGONGZHENJIEGUO,CHENGWEISHEHUIYULUNDEZHONGYAOZUCHENGBUFEN。

                              QUANMEITISHIDAIWANGLUOYUQINGYINGDUIDEJIAZHIFENXI

                              易发游戏下载二维码GAIGEKAIFANGSANSHIDUONIAN,DABUFENRENJIBENSHENGCUNXUQIUYOULEBAOZHANG,SHEHUIJIECENGHELIYISUQIURIYIFUZAHEDUOYUAN。MINZHONGXUYAOGENGGAOCENGCIDEMANZUGAN,BAOKUOZHENGZHICANYU、SHEHUIGONGZHENGJISHIXIANGERENJIAZHIDEZIYOU。YOUYUJINGJIFAZHANBUJUNHENG、CHENGSHIHUAJINCHENGJIAKUAIDENGYINSU,DANGQIANPINKUNWENTI、GONGGONGGUANLIANQUANWENTIDENGSHENCENGCIMAODUNTUXIAN。TEBIESHIMINZHONGDUIPINFULIANGJIFENHUABUMANQINGXUBUDUANJILEI,RENQIFAZHANJIANGCUSHIMAODUNSHENGJI,SHENZHIYINFAQUNTIJUJIAODENGWEIJI,XINGCHENGWANGLUOYULUNDEGAOCHAO。

                              JINNIANLAI,SUIZHE“WANGLUOZHENGZHI”DEYANJINHE“YANGGUANGZHENGFU”DETUIJIN,HULIANWANGZHENGCHENGWEIGEJIECENGLIYIBIAODA、QINGGANXUANXIEDEZHONGYAOQUDAO。2009NIANYILAI,HULIANWANGSHANGTUFAWEIJISHIJIANHEREDIANHUATICIQIBIFU,TUXIANWANGMINCANZHENGYIZHENGHEMINQUANYISHIDETIGAO。WANGLUOYUQINGZUOWEIMINQINGMINYIDEFANYING,QIYINGXIANGLIBUDANBIAOXIANWEIDUIZHONGDASHITAIFAZHANDEYINGXIANG,YESHENTOUDAOZHENGZHICENGMIAN,CHENGWEIZHENGFUQINGTINGMINSHENG、LEJIEMINYIDEZHONGYAOQUDAO,SHENZHICHENGWEIJUECECANKAO。DANMUQIAN,BUSHAODIFANGHEBUMENDUIWANGLUOYUQINGDERENSHIRENGRANBORUO。

                              WANGLUOYUQINGYINGDUISHIZUNZHONGXINWENGUILV,TIGAOMEITICHUANBOLIHEGONGXINLIDEPOQIEXUYAO。ZHANGQIYILAI,WOGUOGUOFENZHUZHONGXINWENJIMEIJIEDEXUANCHUANJIAZHI,TEBIEQIANGDIAO“GUANSHUZUOYONG”YU“ZUZHIZUOYONG”。“XINWEN、JIUWEN、BUWEN”YIZHISHIXINWENCHUANBONEIRONGGUIZHIDEHEXINYUANZE,ZAIWEIJISHIJIANZHONG“SHIYU”,BUDANSHIMEITIDEXINYUHEYINGXIANGLIDAJIAN,YEZAOCHENGZHENGFUWEIWANGHEGONGXINLIZOUDI。

                              YINGDANGKANDAO,WANGWANGYINWEIZAOQISHOUDAOLENGLUO,MINYICAIYANBIANCHENG“MINYI”SHENZHI“MINYUAN”。MINYIZAIMEIGEHUANJIESHANGDEBEILENGLUO,DOUHUIDAOZHIYUQINGNENGLIANGJUJI。JINNIANLAI,HULIANWANGDEPUJIDAILAIWANGMINZHOUZENG、XINXIBAOZHA,WEIBO、WEIXINSHIDAIDELAILIN,GENGDAILAIXINXIDEHAILIANGFABU。DANTONGSHI,WANGLUOXINWENDEKEXINDUBINGWEISUIZHITIGAO,MINYIDADUOYEWEIDEDAOYINGYOUDEZHONGSHI。WANGLUOMEITIDETUJIN,CONGMINZHONGZHIQINGQUANDEJIAODUDUICHUANTONGXINWENTICHUYAOQIU,GENGCONGSHIXIAOXING、CANYUXINGDENGFANGMIANCHONGJICHUANTONGMEITI。

                              ZAIZHEIZHONGBEIJINGXIA,ZUOWEIZERENZHENGFUHEFUWUZHENGFU,YAOCONGJIANDANDEZHENGFASIWEIDAOXIANGZHONGJIEFANGCHULAI,DAIZHIYIYISHIXINGTAIDIWEIWEIZHUDAO,QINGTINGWANGMINHEGONGZHONGDELIYISUQIU,CUJIN“GUAN”、“MIN”GOUTONG,TUIDONGBUTONGQUNTILIYIDEJUNHENGBIAODAHEPINGDENGBOYI,ZUIDAXIANDUMANZUGONGZHONGDEZHIQINGQUAN,TUIDONGMINZHUFAZHISHEHUIDEJINCHENG。

                              QUANMEITISHIDAIWANGLUOYUQINGYINGDUISHIDATONG“LIANGGEYULUNCHANG”,TISHENGZHENGFUSHEHUIZHILISHUIPINGDEPOQIEXUYAO。YIWEIBO、WEIXINHESNSWANGZHANWEIDAIBIAODESHEJIAOMEITI,CHONGPOLECHUANTONGMEITIYULUNBILEI,SHEHUIYULUNGEJUWEIZHIGAIBIAN。DANGXIACUNZAI“LIANGGEYULUNCHANG”,YIGESHIDANGBAO、GUOJIADIANSHITAI、GUOJIATONGXUNSHEDENG“ZHULIUMEITIYULUNCHANG”,YIGESHIYITUOKOUKOUXIANGCHUAN、MEIJIEHUDONGTEBIESHIHULIANWANGDE“MINJIANYULUNCHANG”。“WOGUOCHUXIANYIGEZHONGSUOZHOUZHIDESHEHUIXIANXIANG:WANGMINJINGCHANGJIEZHUBBS、BOKETEBIESHIWEIBOKE,BIAODALIYISUQIU,PIPINGSHEHUIXIANSHI,YEJINGCHANGJIANDUZHENGFU,DANRONGYILIUYUQINGXUDEPIANJIHEXIANGHUGANRAN,QUNQINGJIANG,SHENZHIQUNQINGJIFEN。DANGBAO、GUOJIADIANSHITAIHEWANGLUOSHEQUDE‘LIANGGEYULUNCHANG’ZHIJIAN,CHUXIANLEGEHE。”③

                              HULIANWANGCHENGWEISIXIANGWENHUAXINXIDEJISANDIHESHEHUIYULUNDEFANGDAQI,YIXIESHEHUIMAODUNYOUKENENGJIEZHUHULIANWANGTUXIAN、FANGDA,XIAOWENTIYOUKENENGJIEZHUHULIANWANGXINGCHENGHONGDONGXIAOYING,CHENGWEIYULUNREDIANHUOSHEHUISHIJIANYOUYIN。ZHONGSHIWANGLUOYUQING,XUEHUIYUNYONGWANGLUOHUOQUXINXI,LEJIEMINYI,HUIJIMINZHI,DAJIANZHENGFUHEMINZHONGGOUTONGDEQIAOLIANG,DATONG“LIANGGEYULUNCHANG”,ZHANGWOHUAYUDEZHUDONGQUAN,ZHANJUYULUNDEZHUDAOQUAN,YONGXINXIKAIFANGWAJIEGEZHONGYAOYANCAICE,SHIXINXINGSHIDUIZHENGFUZHINENGDEJIBENYAOQIU,YESHIZHENGFUFUWUZHINENGDEJIZHONGTIXIAN。

                              易发游戏下载二维码TUFAWEIJISHIJIANZHONGYOUXIAODEWANGLUOYUQINGYINGDUI,YOULIYUBAKONGYULUNDAOXIANG,JIANQUANWANSHANYULUNYINDAOJIZHI。RUJINZAIHULIANWANGSHANG,WANGLUOWEIQUAN、WANGLUOBAOLI、QUNTIJIHUAHEWANGLUOYAOYANRUYECAOFENGZHANG。GONGGONGZHILI、SHEHUIGUANLICHENGLEREMENHUATI。2008NIANYILAIFASHENGDEQUNTIXINGSHIJIANGUIMOZHIDA、YINGXIANGZHIGUANGQIANSUOWEIYOU,HULIANWANGYOUJISHIJIANDECHUANBOSHENZHIZUZHITIGONGLEQIANGDADEJIEZHI。FAGUOZHEXUEJIA、SHEHUIXUEJIAJ.AILUERZAI《XUANCHUAN:RENLEITAIDUDEXINGCHENG》YISHUZHONGTANDAO:“YULUNDEBUKEZHUOMODEYIBIANXINGHEBUWENDINGXINGYOUJUEDINGLEZHENGFUDEJUECEBUKENENGZHUISUIYINGHEYULUN,NEIMEZHINENGRANGYULUNLAIZHUISUIZHENGFU,XUANCHUANZECHENGWEIBIBUKESHAODESHOUDUAN。”

                              JIANGZEMINTONGZHISHUO,“YULUNDAOXIANGZHENGQUE,SHIDANGHERENMINZHIFU;YULUNDAOXIANGCUOWU,SHIDANGHERENMINZHIHUO。”④JINRU21SHIJI,YIHUJINTAOZONGSHUJIWEIHEXINDEZHONGGONGZHONGYANGGENGJIAZHONGSHIXINWENXUANCHUANGONGZUO,ZHONGSHIYULUNYINDAO、YULUNDAOXIANGWENTI,HUJINTAOSHUO,“YULUNYINDAOZHENGQUE,LIDANGLIGUOLIMIN;YULUNYINDAOCUOWU,WUDANGWUGUOWUMIN。”“YAOBATIGAOYULUNYINDAONENGLIFANGZAITUCHUWEIZHI。”⑤CHONGFENRENSHIYIHULIANWANGWEIDAIBIAODEXINXINGMEITIDEYINGXIANGLI,RANGXINWENHUIGUI“BENWEI”,ZHUDONGSHEZHIYITI,YOULIYUTIGAOYULUNYINDAODEQUANWEIXINGHEGONGXINLI。

                              易发游戏下载二维码RUJIN,WEIJISHIJIANWANGLUOYULUNYINDAOYOUBEIDONGJIESHOUBINGGUANMENJUECEDEGANGXINGJIZHIXIANGJIJIYINDAO、GONGZHONGCANYUPEIHEDEDANXINGJIZHIZHUANBIAN。YOUXIAODEYUQINGYINGDUI,KEZHICHENGZHENGFUFAHUI“ZHUCHANGYOUSHI”,GAIJINLICHANGBIAODAHECHUANBOFANGSHI,ZENGQIANGSHUOFULI;YENENGBAWOMINYIMAIBOHELIYISUQIU,CUJINGELEIQUNTIYIYUANDEJUNHENGBIAODA。

                              YOUXIAODEWANGLUOYUQINGYINGDUISHIJINGHUA、YOUHUAWANGLUOYULUNKONGJIAN,DAZAOLIXING、LIANGXINGWANGLUOCHUANBOZHIXUDEXUYAO。HULIANWANGJIJIYINGXIANGHENDA,XIAOJIYINGXIANGBUXIAO。RONGYUXINXI、LAJIXINXI、YOUHAIXINXIDEDALIANGCUNZAI,YANZHONGGANRAOLEGONGZHONGDUIXINWENDEYOUXIAOHUOQUHEKEXUELIJIE。CIWAI,SEQINGXINXI、XUJIAXINXIFANLAN;GEZHONGXUYIPAOZHIDE、XUJIALIEQIDEXINWENCHONGCHIGELEIWANGZHAN、WANGSHANGGEGEJIAOLUO;WANGLUOANQUANCHENGWEIZHONGDAKETI,WANGLUOFANZUIZENGJIADESUDUHEWANGLUOKUOZHANDESUDUCHENGZHENGBI;WANGLUOBAOLISHENGXING;DUJUEDISUDEWANGLUOWENHUALAJINANDUDA;QINGSHAONIANWANGYINWENTITUCHU。《ZHONGGUOQINGSHAONIANWANGYINSHUJUBAOGAO(2007)》XIANSHI,ZHONGGUOQINGSHAONIANWANGYINQUNTIBILIWEI9.72%。18~23SUIQINGSHAONIANWANGYINQUNTIBILIZUIGAO,WEI11.39%。

                              易发游戏下载二维码JINGUANGEDIGEBUMENZAIJINGHUAWANGLUOHUANJINGFANGMIANZUOLEDALIANGGONGZUO,DANYOUYUDUOFANGMIANYUANYIN,WANGLUOYINHUISEQINGHEDISUZHIFENGJIYIFANDAN,WANGLUOYAOYAN、WANGLUOBAOLIDENGSHIYOUFANFU,WANGLUODUBO、WANGLUOZHAPIANDENGWEIFAFANZUIBUDUANGAITOUHUANMIAN,YANZHONGRAOLUANSHEHUIZHIXU、BAIHUAISHEHUIFENGQI、WEIHAIQINGSHAONIANSHENXINJIANKANG,QUNZHONGFANYINGQIANGLIE。

                              易发游戏下载二维码YINGDUIWANGLUOYUQINGDECELVEHESHOUDUAN

                              SUIZHEWANGLUOXINJISHUXINYEWUKUAISUFAZHAN,WANGSHANGXINXIYUANTOUHECHUANBOQUDAOJIJUZENGDUO,WANGLUOYULUNDEGUIMOYUYINGXIANGYUELAIYUEDA。KEYISHUO,HULIANWANGYIJINGCHENGWEIZHENGQUESIXIANGYUCUOWUSIXIANGJIAOFENGDEPINGTAI,CHENGWEIJIANKANGWENHUAYUFUXIUWENHUAJIAOLIANGDECHANGSUO,CHENGWEIYISHIXINGTAILINGYUSHENTOUYUFANSHENTOUDEZHANCHANG。BIXUJIANCHITONGCHOUGUONEIGUOJILIANGGEDAJU,JIADAWANGLUOJIANSHEHEGUANLILIDU,YONGXIANJINWENHUAZHANLINGWANGLUOZHENDI,QUEBAOGUOJIAXINXIANQUAN。

                              易发游戏下载二维码ZAISIXIANGGUANNIANZHUNBEISHANG,JIANCHIYIRENWEIBEN、GONGZHONGZHISHANGLINIAN,GAODUZHONGSHIBINGZHIMIANYUQING,ZUIDAXIANDUDIMANZUGONGZHONGZHIQINGQUAN。ZAITUFASHIJIANHEMINGANWENTISHANGQUEXI、SHIYU、WANGYU,JIBUNENGHUANHESHITAIGENGBUNENGHUAJIEMAODUN。ZAIHUBEISHISHOUSHISAOLUANSHIJIANZHONG,CHUQIDIFANGZHENGFUMEIYOUZHIMIANQUNZHONGZUOHAOGOUTONG,ERSHIJIANDANJIANGJINGLITUIDAOZUIQIANXIAN,DAOZHICANTONGHOUGUO。ZHEIQISHIWOMENYAOSHULIZHENGQUEDEWANGLUOYUQINGGUAN。WEIJISHIJIANFASHENGSHI,ZHENGFUYOUZERENMANZUGONGZHONGZHIQINGQUAN,RUGUOFENGSUOXINXI,BIZHIYAOYANSIQI。DUIYUZHONGDATUFASHIJIAN,XINXIFABU“BAOBIBUBAOHAO、ZAOBAOBIWANBAOHAO、ZIJIBAOBIBIERENBAOHAO、ZHUDONGBAOBIBEIDONGBAOHAO”。

                              易发游戏下载二维码YAORENSHIDAO,ZAIHULIANWANGSHANGGEZHONGYIJIANKEYIZIYOUBIAODA,WANGSHANGCUNZAIYOUYONG、YOUXIAOXINXI,CUNZAIHAOYIJIAN、HAOSILU。YUNYONGDEDANG,WANGLUOKEYICHENGWEIFAXIANWENTIDE“XIANWEIJING”、TICHAMINQINGDE“QINGYUBIAO”。JIEYOULUNTAN、WEIBOKE、BOKE、WEIXINDENGXINMEITI,KEYIJINAMINYI、HUIJIMINZHI,CUJINKEXUEJUECE、MINZHUJUECE。

                              易发游戏下载二维码YEYAORENSHIDAO,XINXIGONGKAITOUMINGKEYIJIEYISHIHUO,SHUJIESHEHUIQINGXU,YEYOULIYUTIGAOZHENGFUGONGXINLI。RU2009NIAN,GUANFANGDUIYUH1N1DELIUXINGQINGKUANGJISHIFABUXIAOXI,ZENGJIALEGONGZHONGDUIYUYUFANGJIALIUDEZHISHI,YINGDEGUANGFANXINREN。YINGDUITUFAXINGSHIJIANDEXINTAI,ZHENGFUXUYAOCONG“WEIWEN”ZHUANWEI“WEIHE”。

                              HAIYAORENSHIDAO,KEXUEFANGFADEYUNYONGDUITIGAODANGDEJIANSHESHUIPINGZHIGUANZHONGYAO。YOUXIAOYINGDUIWANGLUOYUQING,YOUBIYAOBAWANGLUOJIANCHENGBIAODAMINYIDEPINGTAI,SHANYUCONGWANGLUOYUQINGZHONGFAXIANGONGZUODEMANGDIAN、RUODIAN,JINERCHASHIWANGLUOYULUNZHUIWENDEHEXINWENTI,ZHENGQUZHUDONG,QIANGZHANWANGLUOYUQINGZHIGAODIAN,BAWOXINWENCHUANBOZHUDONGQUAN。

                              ZAISHIJIANCAOZUOSHANG,MIQIEGUANZHUGUANJIANJIEDIANSHANGDEYUQINGZOUXIANG,JISHIFABUQUANWEIXINXIBINGGONGBUCHUZHIQINGKUANG,WANSHANKUAISUFANYINGJIZHI。“CHUANBOXUELILUNZHONGYOUYIGEYAOYANCHUANBOGONGSHI:YAOYAN=SHIJIANDEZHONGYAOXING×SHIJIANDEMOHUXING。ZHEISHUOMING,SHIJIANYUEZHONGYAO,XINXIYUEMOHU,YAOYANCHANSHENGDEXIAOYINGYEJIUYUEDA。DANGZHONGYAOXINGYUMOHUXINGZHISHAOYIFANGQUXIANGLINGSHI,YAOYANYEJIUZISHENGZIMIELE。SHIJICAOZUOZHONG,WOMENYIKAISHIKENENGWUFAKONGZHISHIJIANDE‘ZHONGYAOXING’,DANWOMENKEYIDUISHIJIANDE‘MOHUXING’YOUSUOKONGZHI,ZHEIJIUSHIJIANGZHULIUSHENGYINSHIZHONGLAOLAOBAWOZAIZIJISHOUZHONG,CHENGQINGYAOYAN,ZUIHAODEBANFAJIUSHIRANGXINXITOUMING、ZAITOUMING。”⑥

                              易发游戏下载二维码RUHEQIANGZHANXINXIZHIGAODIAN?PUBIANGONGRENDESHI“HUANGJIN4XIAOSHI”FAZE,SHIWANGLUONENGJIESHOUDEGAOQINGSHISHIDEZUIJIASHIJIAN。YAOZUODAOKUAIBAOSHISHI、SHENBAOYUANYIN。KUAIBAOSHISHI,JIUSHIZAIDIYISHIJIANBASHIQINGZHENXIANGFABUCHULAI。ZHUYAOSHIMANZUMINZHONGDEZHIQINGQUAN,TONGSHIZHANGXIANZHENGFUQUANWEI,BAOZHENGZHUDAOYULUNDEZUOYONG。SHENBAOYUANYIN,ZHUYAOSHIDIAOCHAXUYAOGUOCHENG,BUYAODONGZHEJIUFOUDINGWANGMINCAICE,ZHEIHUIRANGGONGZHONGJUEDESHIZAIBAOBIHUOBUYANJIN。KUAIBAOYIHOU,HAIYAOBUDUANSHUAXIN。WANGLUOYULUNREDIANTEBIESHIWEIJISHIJIANXINGCHENGHOU,BIXUMIQIEGUANZHUSHIQIAN、SHIZHONGHESHIHOUDENGGUANJIANJIEDIANSHANGDEYUQINGZOUXIANG,DIYISHIJIANFABUQUANWEIXINXI,JISHIGONGBUSHIJIANCHUZHIDEXINQINGKUANG,HUIYINGGONGZHONGDEZHIYIHECAICE,BUJIXUJIABUSHIZHICIKECHENGZHIJI。

                              SICHUANCHENGDOU6·5GONGJIAOCHERANSHAOSHIJIAN,FASHENGJINLIANGXIAOSHIJIUZHAOKAILESHOUCHANGFABUHUI,DANGTIANLIANKAI3CHANG,BUDUANGONGBUSHANGWANG、JIUZHIDENGQINGKUANG,RANGZHENXIANGGANZAICHUANYANZHIQIAN。6YUE6RIDI4CHANGFABUHUIZHUDONGHUIYINGZHIYI。7RIDI5CHANGFABUHUIRENDING“YOURENDAIYOUSHANGCHE”,WANGMINZHUANERZHUICHAZONGHUOZHE,MINZHONGDESILUHEQINGXUYUZHENGFUZHUJIANHEPAI。ZUIZHONGSHIJIANPINGWENLUOMU。YINCI,BIXUYIQIESHIKEXINGDECAOZUOJIAQIANGDUIWEIJISHIJIANDEWANGSHANGYINDAO,ZUOHAOWANGXIACHUZHI,ZENGQIANGYULUNYINDAODEQUANWEIXING、GONGXINLIHEYINGXIANGLI。

                              ZAIYUNXINGPINGTAIDAZAOSHANG,JIAQIANGGUANFANGMEITIWANGZHANJIANSHE,QIANGHUA“GUAN”“MIN”GOUTONGHUDONG,JIAQIANGDUIWANGLUOYUQINGDEZHENGQUEYINDAO。RUGUOMEIYOUSHUNCHANGDEQUDAOGOUTONGZHENGFUYUWANGMIN,YULUNJIUHUIXUNSUHUIJIDAOWANGSHANGBEIWANGYOUGANZHIHECHUANBO,BULIANGXINXIYULUNBUDUANZENGQIANG。XINXINGSHIXIA,JIANLIYUWANGMINDEHUDONGQUDAOSHIZHANGKONGYULUNDEBIYAOCUOSHI。

                              CHUANTONGZHULIUMEITI,DOUSHIDANGHEZHENGFUDEXINWENYULUNXUANCHUANJIGOU,ZAISHOUZHONGZHONGXIANGYOUJIAOGAODEXINYUHEQUANWEI。YINGBAZHEIZHONGXINYUHEQUANWEIYANSHENDAOWANGLUO,YITUODANGBAODANGKANZUOQIANGZHULIUHEXINWANGZHAN,SHIQIZAIWANGLUOYULUNYINDAOZHONGFAHUIZHUDAOZUOYONG。YAOJIAKUAIBENDIZHENGFUWANGZHAN、ZHONGDIANXINWENWANGZHANJIANSHE,DAZAOYIPIZAIGUONEIWAIYOUJIAOQIANGYINGXIANGLIDEZONGHEXINGWANGZHANHETESEWANGZHAN。TONGSHI,FUCHIHEPEIYUSHUYUBENDIDEWANGLUOLUNTAN、WANGLUOTIEBA,YONGDANGDIZHULIUWANGLUOMEITIGUIFANDANGDIWANGMINXINGWEI。CHONGFENFAHUIZHONGDIANXINWENWANGZHANYULUNYINDAO“ZHULIJUN”、ZHUYAOSHANGYEWANGZHANZHENGMIANYANLUN“FANGDAQI”HEZHENGFUWANGZHANQUANWEIXINXI“ZIYUANKU”DEZUOYONG,GOUJIANDAFANWEI、KUANLINGYU、DUOCENGCIWANGSHANGYULUNYINDAOPINGTAI。

                              CHONGFENFAHUIWANGLUOMEITICHUANBOXUNSU、WANGMINCANYUMIANGUANG、HUDONGXINGQIANGDENGYOUSHI,SHIXIANYULUNYINDAOXIAOGUOZUIDAHUA。ZAIDONGXIWANGLUOYUQINGTEXINGDEJICHUSHANGYINDAOWANGMINYOUXUCANYU,JIANJUEDIZHIHEPIPANSHISHI、DISUXINXIDECHUANBO,SHIWANGLUOKONGJIANCHENGWEISHEHUIHEXINJIAZHICHUANBOHEHONGYANGDECHANGYU,YUXIANSHISHEHUIXINGCHENGLIANGXINGHUDONG。

                              YAOZHUZHONGFAHUIZHIMINGSHANGYEWANGZHANDEZUOYONG,YINDAOTAMENJIANQUANGUANLIZHIDU,JIANCHISHOUFAZILV,CHUANBOXIANJINWENHUA,ZAIFANRONGFAZHANWANGLUOWENHUAZHONGFAHUIJIANSHEXINGZUOYONG。

                              ZAIZHIDUJIZHIGOUJIANSHANG,JIANLIJIANQUANWANGLUOYUQINGGUANLIJIZHI,QIANGHUAYUQINGYUJINGFENXIYANPAN,JIANQUANYULUNYINDAOJIZHI,TIGAOSHIXIAOXING,ZENGJIATOUMINGDU。ZAIXINXICHUANBOQUDAODUOYUANHUADEJINTIAN,WANGLUOYUQINGNENGZAIDUANSHIJIANNEIYINQIGONGMING,JUYOUJIQIANGDESHENTOUXINGHEJIQUNXIAOYING。JINKAOXINGYEZILVHEWANGMINZILVYIBUNENGMANZUXIANSHIXUYAO,DANGZHENGLINGDAOYINGJIANFUQIWANGLUOYUQINGGUANLIDEZHONGREN,JIANLIJIANQUANYINGDUIYUQINGDEZHIDUJIZHI,TISHENGWANGLUOYUQINGWEIJIDEHUAJIENENGLI。

                              易发游戏下载二维码JIANLIHEWANSHANWANGLUOYUQINGHUIJI、JIANCE、FENXIHEYUJINGJIZHI,CHANGTONGSHEQINGMINYIFANYINGQUDAO。JIANLIWANGLUOYUQINGHUIJIXITONGHEQUANWEIJIANCEWANGZHAN,SOUJIWANGMINDEGUANDIANZHUZHANGHELIYISUQIU。MIQIEZHANGWOWANGSHANGYULUNDONGXIANG。DUIZHONGDIANWANGZHAN、ZHUTILUNTANDENGJINXINGGENZONGJIANCE,BAOCHIDUISHITAIDE“DIYIHUOZHIQUAN”,YIZHAOYUQINGFANYINGDEDUIXIANGSHIFOUJUTI、XIANSUOSHIFOUXIANGSHI、QINGJIESHIFOUYANZHONG、HOUGUOSHIFOUZHIDEGUANZHUDENGBIANLIANG,JISHIFENXIYANPAN,CHAZHAOWENTIGENYUAN,BINGYIQUANWEIFABUDEFANGSHIJISHIHUIYINGGONGZHONGYIWEN。JIUGONGZUOZHONGDEREDIANWENTIHERONGYIFASHENGYUQINGDEWANGLUODENGMEITI,SHIXIANYANJIUZHIDINGYINGDUIYUAN,ZUODAOYOUZHANGKEXUN、FANGHUANYUWEIRAN。

                              JIANLIJIANQUANGONGZUOZHIDU,WANSHANXINWENXINXIFABUZHIDU,DAZAOYINGDUIWANGLUOYUQINGDECHUZHIJIZHI。CONGSHEHUIREDIAN、NANDIANHEQUNZHONGGUANZHUDIANRUSHOU,KEXUEJIEYISHIHUO,BINGNENGZAISHIJIANFASHENGHOUTUIDONGWENTIJINKUAIJIEJUE。DUIWANGMINFANYINGSHUSHIHUOYOUYIDINGGENJUDEPIPINGXINGYUQING,JISHIJIUCUO、GONGKAIDAFU;DUIFANYINGQINGKUANGSHISHIHUOEYUZHONGSHANGDE,GONGKAIPIYAO、YIZHENGSHITING;DUIBUDANGCHAOZUO、KENENGYINFABUWENDINGSHIJIANDE,YIFAHUIYING,TUOSHANCHUZHI;DUIMEITIGUANZHUSHENZHIRECHAODEMINGANANJIAN,GONGKAIMIANDUI,ZUOHAOJIEDA。CHONGFENLIYONGGONGZHONGMEITIJIANLIYINGDUIWANGLUOYUQINGDELIANDONGJIZHI,ZAIZHULIUMEITIHUOMENHUWANGZHANJISHI、KEGUANFABUXINXI,BIMIANCHUXIANBULIDEYULUNDAOXIANG。

                              JIANLIWANGLUOWENZHENGJIZHI,QUEBAOMINYIDEHELIYUNYONG,BAWANGLUOYOUSHIZHUANHUAWEIZHIZHENGYOUSHI。YAOYIJIANLIZHANGXIAOJIZHIWEIMUBIAO,WANSHANXINXIYUNZUOTIXI,XIHUAGONGZUOZHIZE,JIAQIANGZUZHIXIEDIAO,JIANLISHUNCHANGDEYUQINGJIZHONG、GUINA、HESHI、TILIAN、CHULI、FANKUIDEJIZHI,RANGWANGLUOCHENGWEIGANQUNGOUTONGLIANXIDE“LVSETONGDAO”。GEJIGANBUSHIWANGLUOWENZHENGDEZHUTI,YESHIWANGLUOJIANSHEHEWEIHUDEZHUTI,YAOTONGGUOLUNTAN、BOKEDENGXINGSHIYUWANGMINJIAOLIU,YINDAOQUNZHONGSIXIANGHESHEHUIYULUN。TONGGUOKEXUEMINZHUDECHENGXU,BAHELIDEWANGLUOMINYINEIHUACHENGZHIZHENGSIWEIYUXINGDONG,YISHIJIXINGDONGJIEMINZHIYOU、QUXINYUMIN,TIGAOSHEHUIZHILINENGLI。

                              TUIJINWANGLUOFAZHIJIANSHE,XINGCHENGKEXUEGUANLITIXI,LUOSHIHAOFENJIGUANLI、SHUDIGUANLIZEREN。ZHUAJINZHIDINGWANSHANZUIJIXU、ZUIPOQIEDEFALVFAGUI,ZUODAOYOUFABIYI、ZHIFABIYAN、WEIFABIJIU。TONGSHIJIADAZHIFALIDU,JIANCHIFENJIGUANLI、SHUDIGUANLI,TUCHUZHUAHAOZHONGDIANHUANJIEGUANLI。JIAQIANGWANGZHANDENGJIBEIAN、JIERUFUWUDENGJICHUZIYUANGUANLI,JIAQIANGDUISHEJIAOWANGLUOHEJISHITONGXINGONGJUDENGDEGUANLIHEYINDAO,SHENRUZHENGZHIWANGLUOYINHUISEQINGHEDISUXINXI,QIEDUANWEIFAYOUHAIXINXICHUANBOLIYILIAN,GUIFANWANGLUOXINXICHUANBOZHIXU。CIWAI,TUIDONGWANGZHANJIANLIYOUHAIXINXIYUJING、FAXIAN、CHUZHIJIZHI,QUEBAOWANGSHANGXINXIZHENSHIZHUNQUE、ANQUANYOUXUCHUANBO。JIADAWANGSHANGGERENXINXIBAOHU,JIANLIWANGLUOANQUANPINGGUJIZHI,WEIHUGONGGONGLIYIHEGUOJIAANQUAN。WANGMINGHAO 《 XINWENZHANXIAN 》

                              易发游戏下载二维码(ZUOZHEXIZHONGGUOCHUANMEIDAXUECHUANBOYANJIUYUAN2012JIBOSHISHENG)

                              ZHUSHI:

                              ①YANGBAOJUN:《XINWENLILUNJIAOCHENG》,ZHONGGUORENMINDAXUECHUBANSHE2010NIANBAN,DI152~153YE。

                              ②FANGHANQIZHUBIAN:《ZHONGGUOXINWENCHUANBOSHI》,ZHONGGUORENMINDAXUECHUBANSHE2009NIANBAN,DI452YE。

                              ③MALI:《HULIANWANGSHIDAIGENGYAOBAOHUHAOZHENGFUGONGXINLI》,JIAN《WANGLUOYUQINGREDIANMIANDUIMIAN》,XINHUACHUBANSHE2012NIAN6YUEBAN。

                              易发游戏下载二维码④JIANGZEMIN:《YULUNDAOXIANGZHENGQUESHIDANGHERENMINZHIFU》,《JIANGZEMINWENXUAN》(DIYIJUAN),RENMINCHUBANSHE2006NIANBAN,DI564YE。

                              易发游戏下载二维码⑤HUJINTAO:《ZAIRENMINRIBAOSHEKAOCHAGONGZUOSHIDEJIANGHUA》,《RENMINRIBAO》2008NIAN6YUE21RI。

                              ⑥RENMINWANGYUQINGJIANCESHI:《WANGLUOYUQINGREDIANMIANDUIMIAN》,XINHUACHUBANSHE2012NIANBAN,DI14YE。

                              「全员公关案例」

                              易发游戏下载二维码BENWENBIAOTI:KANKANSHAMENZHENGFUWEIJIGONGGUANSHIJIANDEYINGDUIJIQIAO

                              BENWENDIZHI:http://bbjujia.com/wangluogongguan/4845.html

                              本文栏目:网络公关

                              本文来源:李白公关

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