易发游戏下载二维码

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                          1. 荆州旅游行业有哪些亮眼的危机处理案例?
                            时间:2018-11-04

                            荆州旅游行业有哪些亮眼的危机处理案例?

                            「公关危机」从PC时代到移动互联网,360的转型缓慢且缺乏魄力,在BAT大肆收购移动端入口的时候,360却因缺乏资金而被对手抛离。如果在移动互联时代无所作为,360无疑脱离于潮流之外,最终沦为二流的互联网公司。

                              2011NIAN3YUE30RI,NIUJIAOSUO,YIGEGUPIAODAIMAWEI“QIHU”DEHULIANWANGANQUANGONGSIZHENGSHISHANGSHI。NEIYITIAN,ZHEIZHIFAXINGJIAZHIYOU14.5MEIYUANDEZHONGGAIGUSHOUDAOHUAERJIEDERELIEZHUIPENG,DANGRIDAZHANG134.5%,GONGSICHUANGSHIRENZHOUHONGYIYIYISHENHEIXIZHUANGSHIREN,ZAIWANZHONGZHUMUZHIXIAJIANGQIHU360TUIXIANGLEDIANFENG。

                              5NIANHOUDE7YUE15RI,360XUANBUSIYOUHUAJIAOYIZHENGSHIWANCHENG,YEJIESHULEFUMEISHANGSHIDELVCHENG。ZHEIYICI,ZHOUHONGYIDEXINQINGRUDANGRISHOUCISHANGSHISHIYIYANGYUYUE,YINWEISIYOUHUAWANCHENGZHIBUGUOSHIZOUGUOSHANGBANCHANG。ZAIXIABANCHANG,360DEXINZHENGTUJIANGSHICHONGMANGUZHIYOUHUODEAGUSHICHANG,ZHOUHONGYIXIWANGJIEZHUZIBENDELILIANGWANCHENGWANDAOCHAOCHE,RANGTADEDIRENMENGUAMUXIANGKAN。

                              46SUIDEZHOUHONGYIYINWEIXIHUANCHUANZHEHONGSESHANGYIERBEICHENGWEI“HONGYIJIAOZHU”。TASHIGEXINGGEFUZADEZONGCAI,ZAITASHENSHANG,FENLIECHULIANGGEWANQUANXIANGFANDEXINGXIANG:ZAIZHICHIZHEXINMUZHONG,TASHIGANYUZHIMIANJUTOUDEDIANFUZHE;ZAIFANDUIZHEYANZHONG,TASHIYILIUMANGRUANJIANQIJIADEPOHUAIZHE。ZAIJIZHONGCENGGANBUKAIHUIDESHIHOU,TAHUITUIJIAN《MEIGUOJUJISHOU》、《XIONGDILIAN》ZHEIYANGDEDONGZUOPIAN,ZHEIYANGDEGUANYINGXIGUANSIHUCONGDANGNIANYUZHANGXIAOLONGYIQIGOUMAIDAOBANGUANGDIESHIJIUWEICENGGAIBIANGUO。

                            易发游戏下载二维码  ZHOUHONGYIYIZHISHENXIN“ROUDAOZHANLVE”,TADONGDEXUNZHAOZHIDIAN,ZAISHIDANGDESHIHOULIYONGGANGGANJIANGDUISHOUSHUAICHUQU,DUISHOUDETILIANGYUEDA,SHOUDAODESHANGHAIYIYUEDA。CONG3QDAZHANSUANQI,ZHOUHONGYIXIANHOUYUTENGXUN、BAIDU、LESHI、XIAOMIDENGYOUSHANGKAIZHAN,WEICHANPINDAILAIJIDAPUGUANGLIANGDETONGSHIYESUZAOCHUYIFUDIANFUZHEHEPOHUAIZHEDEXINGXIANG。

                              HUIGUGUOQU5NIANDEBIAOXIAN,XIANGDUIYUBAT,QIHU360YIJINGCONGGUOQUDEJIAOJUZHEBIANCHENGGENSUIZHE。RANERSUIZHESIYOUHUAWANCHENGHOU,360YOUWANGZAIDENGLUAGUSHICHANGHOUDACHUYICHANGPIAOLIANGDEFANSHENZHANG,JIESHIGAODASANQIANYIYUANDESHIZHINENGWEI360DEDUOTIAOYEWUXIANDAILAICHONGPEIDEZIJIN。BUGUOZAIBATHEJINGDONGDOUZAIJIAMABUJUYIDONGSHENGTAIQUANDESHIHOU,ZHOUHONGYIXIWANGYUEGUOZHEIYIJIEDUAN,RANG360ZHIJIETIAORU“WANWUHULIAN”DESHIDAIKEXINGMA?QIYEANQUANFUWUZHEIPIANLANHAI,YOUSHIFOUNENGCHENGWEIZHOUHONGYIDAXIANGHUIGUIAGUSHICHANGDEDIYIQIANG?

                              SIYOUHUA

                              JINGLILEYINIANSHIJIANHOU,360ZHONGYUWANCHENGLEHUIGUIAGUSHICHANGDEHOUYUDEYIBU。MEIGUOSHIJIAN7YUE15RI,QIHU360KEJIYOUXIANGONGSIXUANBUSIYOUHUAJIAOYIWANCHENG,ZHENGSHICONGNIUJIAOSUOTUISHI。

                              ERZUIXINDEXIAOXICHENG,360YOUYIFENCHAIQIYEHEXIAOFEIZHEYEWU,JIANGQIYEYEWUCONGJITUANZHONGBOLICHULAI,CHENGLIYIJIAMINGWEI“360WANGSHEN”DEDULIGONGSI,ZHUANZHUYUWEIZHENGFU、QIYETIGONGANQUANCHANPINHEFUWU。JUSHUO,ZHEIYICHAIFENYIJINGHUODEZHOUHONGYIHE360NEIBUGAOCENGDEPAIBAN。360QIYEANQUANJITUANZONGCAIWUYUNKUNZAIJIESHOUSHIDAIZHOUBAOJIZHECAIFANGSHIBINGWEIZHENGMIANHUIDAYOUGUANCHENGLIDULIGONGSIDEWENTI,BUGUOTABIAOSHIZAISIYOUHUASHI360YIJINGWANCHENGLEQIYEJIHEXIAOFEIJIYEWUDECHAIFEN,JIEXIALAIJIANGHUIJIXUBAOCHILIANGZHEDEDULIFAZHAN,

                              360CHAIFENYEWUBINGFEIWUJIKEXUN。GENJUSECWENJIANXIANSHI,ZAISIYOUHUAGUOCHENGZHONG,ZHOUHONGYIDEGUFENCONG17.3%SHANGSHENGZHI22.3%,ERQIXIANGDONGDEGUFENZEYOU8.1%JIANGDIZHI2.2%。YENEIRENSHIFENXI,QIXIANGDONGDEJIANCHIBEIHOU,ZHUYAOZAIYUXUYAOXIANJINYONGYIZHIFUXINCHENGLIDE360QIYEANQUANJITUANDEGUANLICENGSHOUGOU。

                              SHIDAIZHOUBAOJIZHEWEIZAIQUANGUOQIYEXINXIGONGSHIXITONGCHADAOMINGWEI“360WANGSHEN”DEGONGSIZHUCE。BUGUOZAIJINNIAN6YUE22RI,JISIYOUHUAWANCHENGQIANXI,360JITUANHUOXIANZHUCELEYIJIA“360(BEIJING)WANGLUOANQUANYOUXIANGONGSI”,ZHUCEZILIAOXIANSHI,BEIJINGQIHUKEJIYOUXIANGONGSISHIQIDUZIFARENGUDONG,GAIGONGSIMUQIANYICHUYUYINGYEZHUANGTAI,CIWAIZAIWUQITAXINXI。ERZHEIJIAXINZHUCEDEGONGSI,JIYOUKENENGSHI360QIYEFUWUDESHITIGONGSI,TONGSHICHENGDANZHEAGUSHANGSHIDEZHONGREN。

                            易发游戏下载二维码  360DESIYOUHUALAIDETURAN,DANYEZAIQINGLIZHIZHONG。ZHOUHONGYIZAINEIBUXINZHONGTANDAO,“360MUQIAN80YIMEIYUANDESHIZHI,BINGWEICHONGFENTIXIAN360DEGONGSIJIAZHI。”ERZAIAGUSHICHANGSHANG,TONGSHUWANGLUOANQUANGAINIANDEQIMINGXINGCHEN,SHIYINGLVGAODA88.42,SHI360DELIANGBEIZHIDUO,YINGSHOUQUEZHISHI15YIYUANRENMINBI。TONGGUOHENGXIANGDUIBIKEYIKANCHU,360DESHIZHIDEQUEPIANDI。

                              ZHONGJINDEYANJIUBAOGAORENWEI,360HUIGUIAGUSHIZHIKEGAODA3800YIYUANRENMINBI(YUEHE613YIMEIYUAN),ZHEISHIJIYU360MUQIANGEXIANGYEWUGUZHIJIAZONGHOUDEJIEGUO。ANZHAOZHONGJINDEPINGGU,360PSPYEWUGUZHI1400YIYUAN、SOUSUOYEWU1100YIYUAN、YOUXIYEWU740YIYUAN、QIYEANQUANYEWU420YIYUAN、ZHINENGSHOUJIYEWU140YIYUANYIJIJINGXIANJIN10YIYUAN,ZHEIXIEYEWUGOUCHENG360DE3000YIZONGGUZHI。

                            易发游戏下载二维码  RANERWANCHENGTUISHIZHISHI“SHANGBANCHANG”,“XIABANCHANG”BAIZAIZHOUHONGYIZUIDADENANTI,SHI360YINGGAIPAIDUIDENGDAIIPOHAISHIJIEQIAOSHANGSHI。QIANZHEXUYAOHAOFEISHUNIANSHIJIANGUOSHEN,DANSIYOUHUASUODAILAIDEJUDACHENGBENBUYUNXU360BEIHOUDETOUZIZHEDENGDAITAIJIU,JIEQIAOSHANGSHICHENGWEILEBIRANXUANZE。NANTIZAIYUZHENGJIANHUIDUIZHONGGAIGUHUIGUIYIZHICHIJINSHENTAIDU,ZUIJINHAIXIAFALE《GUANYUYANGEZHONGZUSHANGSHIJIANGUANGONGZUODETONGZHI》,DUIJINXINGJIEQIAOSHANGSHIDEXIANGMUJINXINGYANCHA,ZHEIDUI360DEAGUSHANGSHIMENGSHANGYINYING。

                              WANWUHULIAN

                              ZAIZHOUHONGYIDEQIJUZHONG,360DEDINGWEIBUZAISHIYIJIARUANJIANGONGSI,ERSHIYIANQUANWEIQIERUKOU,SHENRUTUOZHANWULIANWANGHEQIYEJISHICHANG。360SIYOUHUADELIXIANGBAOGAOTOULU,JIEZHI2015NIAN3YUE31RI,360YONGYOU5.03YIYUEHUOYUEYONGHU,SHICHANGSHENTOULVCHAO94.7%,SHIZHONGGUOZUIDADEGERENDIANNAOANQUANTIGONGSHANG,QIZHONGHULIANWANGLIULANQIYUEHUOYUEYONGHU3.76YI,SHICHANGSHENTOULV70.8%,ANZHUOYINGYONGSHICHANGLEIJIXIAZAIYONGHUCHAO6YI,TONGSHIZAISOUSUOYEWUSHANGSHICHANGZHANYOULVDADAO30%ZUOYOU。

                            易发游戏下载二维码  SUIRANLIULIANGJINGREN,BUGUOGUANGGAOYEWUHEYOUXIYEWUYIZHISHI360YINGSHOUDEZHUYAOLAIYUAN,LIULIANGBIANXIANJIAODI。2015NIANDIERJIDU360YINGSHOUWEI4.38YIMEIYUAN,JINGLIRUNZHIYAO8135WANMEIYUAN,YUQILIULIANGDEGUIMOBINGBUPIPEI。

                              SHISHISHANGZAI2014NIANQIAN,HUAERJIEDETOUZIZHEDUI360DEQIANJINGYIZHIKANHAO。2011NIAN3YUEIPOZHIJI,ZAISHANGSHISHOURIDAZHANG134.48%,SHIZHIJIEJIN40YIMEIYUAN,YIDUCHAOGUOXINDONGFANG、SOUHU、SHENGDA,WEILIESUOYOUZHONGGAIGUDI6WEI。2014NIAN3YUE,360GUJIADADAOMEIGU124MEIYUANDEDIANFENG。DANHAOJINGBUZHANG,ZAIGUJIADENGDINGHOU360KAISHIXIAHUA,2015NIANYIDU“YAOZHAN”。

                            易发游戏下载二维码  CONGPCSHIDAIDAOYIDONGHULIANWANG,360DEZHUANXINGHUANMANQIEQUEFAPOLI,ZAIBATDASISHOUGOUYIDONGDUANRUKOUDESHIHOU,360QUEYINQUEFAZIJINERBEIDUISHOUPAOLI。2015NIAN,ALIBABA、TENGXUNHEBAIDUDUIWAITOUZIJINEFENBIE1020YIYUAN、620YIYUANRENMINBIHE74YIYUAN,ER360DETOUZIZONGEZHIYOU8YIYUANZUOYOU。

                            易发游戏下载二维码  RUGUOZAIYIDONGHULIANSHIDAIWUSUOZUOWEI,360WUYITUOLIYUCHAOLIUZHIWAI,ZUIZHONGLUNWEIERLIUDEHULIANWANGGONGSI。JIRANYIDONGRUKOUSHIXIAYIGEZHANCHANG,ZHOUHONGYIZIRANBUYUANCUOGUO,ZAITAYANZHONG,XIAYIGEWUNIAN,HULIANWANGYIDINGZOUXIANGWANWUHULIAN。

                              “DIYICILIANJIEGEMINGSHIPCHULIANWANG,TAJIANGGERENJISUANJILIANXIZAIYIQI,SHIXIANLERENHEXINXIDELIANJIE,SOUSUOSHIDIANXINGDEDAIBIAO。DIERCILIANJIEGEMINGSHIYIDONGHULIANWANG,TAJIANGGERENYUGEREN、GERENYUFUWULIANXIZAIYIQI,SHEJIAOWANGLUOSHIDIANXINGDAIBIAO。XIAYICILIANJIEGEMINGSHIWANWUHULIAN,GENGDUODESHEBEIJIANGSHIXIANZHINENGHUA,ERQIELIANJIESHULIANGYUJINTIANXIANGBIJIANGCHENGZHISHUJIZENGZHANG。”ZHOUHONGYIZAIQIKUSHOUJIDENEIBUXINXIEDAO,JINTIAN360JIANCHISHOUJIZHEIGEZHENDI,YESHIWEILEWEILAIDEIOTZHANLVEDIANDINGJIANSHIDEJICHU。

                              MUQIAN360YIJINGBUJULELUYOUQI、ERTONGANQUANSHOUBIAO、XINGCHEJILUYIDENGDUOXIANGZHINENGYINGJIAN,CHANPINXIANSHENZHIBIRUANJIANYEWUGENGJIAFENGFU,ZHEIYESHIWEILESHIXIANZHOUHONGYIWANWUHULIANDEMUBIAO。ANZHAOTADESHUOFA,ZHEIXIEJIYUANQUANGAINIANERDANSHENGYIXILIEYINGJIANSHEBEIZHISHIRUKOU,QIBEIHOUDEDASHUJUHERENGONGZHINENGCAISHIZUIYOUJIAZHIDE。

                              JINGUANZHINENGYINGJIANZHONGDUO,DANZHOUHONGYIZUIKANZHONGDESHIZHONGSHIZHINENGSHOUJI,CONGYONGHUNIANXINGHAISHILIULIANGRUKOUDEJIAODULAISHUO,SHOUJIBIQIQITADEZHINENGYINGJIANDEZUOYONGGENGDA,TAJISHIRENDEQIGUANYANSHEN,YESHIZHINENGJIAJULIDEKONGZHIQI。DANZAISHOUJISHICHANGZHEIPIANXUEHAILI,LIUJI360DEJIHUIJIHUWEILING。SHUJUZIXUNJIGOUIDCFABUDE2016NIANDIERJIDUQUANQIUZHINENGSHOUJICHUHUOLIANGBAOGAOXIANSHI,PAIMINGQIANWUDESHOUJICHANGSHANGYUDIYIJIDUXIANGBIMEIYOURENHEBIANHUA,ZHINENGSHOUJIDECHUHUOLIANGZENGZHANGZEXIANRUTINGZHIQI。BAOGAOXIANSHI,DIERJIDUQUANQIUZHINENGSHOUJICHUHUOLIANGWEI3.424YIBU,TONGBIJINZENGZHANG0.3%。ERJINNIANDIYIJIDU,QUANQIUZHINENGSHOUJICHUHUOLIANGTONGBIZENGZHANGJINWEI0.2%,WEIYOUJILUYILAIDEZUIXIAOTONGBIZHANGFU。

                              ZHOUHONGYICENGSHIYINGJIANMIANFEIDELILUNZHICHIZHE,ZHEIYIDIANYIFANYINGZAI360DEYINGJIANSHOURUSHANG。GENJU360ZAINIANBAOZHONGDESHUOFA,ZHINENGYINGJIANXIAOSHOUYEWUCONG2015NIANDIERJIDUKAISHICHUANGZAOYINGSHOU,QUANNIANGONGXIAN5842.3WANMEIYUANYINGSHOU、692.5WANMEIYUANDEMAOLIRUN,DANZAI2015NIANGONGXIANDEYINGSHOUZAIZHENGTIYINGSHOUZHONGJUNBUZU5%。

                              TAYEKAISHIFANSI,SUOWEIDEMIANFEILILUNSHIFOUSHIHEYUYINGJIANXINGYE,YINWEIHENDUOYINGJIANSHEBEIBUJUBEISHOUJIZHEIYANGDEXIANTIANYOUSHI,NENGCONGQITAQUDAOZHONGHUOQULIRUN。“YUANLAIWOJIANGSUOYOUDERUANJIANDOUSHIMIANFEIDE,XIWANGQUDEDAYONGHUDEDASHUJU,QUDEDAYONGHULIANG,JIANHULIANWANGMOSHI,ZHEIJUEDUIBUSHIFANGZHISIHAIJIEZHUN。WORENWEIYINGJIANZHUANQIANQISHISHIFEICHANGHELIDE。”

                              XINGUSHI

                              SUIRANAGUSHICHANGDUI360ZHEIYANGXIYOUDEHULIANWANGGONGSIJILIZHUIPENG,DANSHIZHOUHONGYIRENGRANXUYAOXIANGWAIJIEJIANGYIGEXINGUSHI,YIGEYOUBIEYUMUQIANYIDANGXIAYEWUWEIHEXINDEGUSHI。

                              ZAIANQUANYEWUSHANG,TENGXUN、BAIDUHELIEBAODOUZAIBUBUJINJI,360DESHICHANGKONGJIANZENGZHANGYOUXIAN;SOUSUOYEWUYOUBAIDUYOUHUAHESOUGOUJINBI,YAOZAIJINYIBUKONGPAYEBUYI;ERXIAOFEIJISHICHANGDESHOUJIYIJIZHINENGYINGJIANYEWUDUANQINEIYINGLIWUWANG,NANYIDUISHIZHIDAILAISHIZHIXINGGONGXIAN。

                              YUSHIZAIWANCHENGSIYOUHUAHOU,360DEDIYIGEDONGZUOJIUSHIMIAOZHUNQIYEJISHICHANG。

                            易发游戏下载二维码  7YUE28RI,360QIANSHOULAOPAIYOUJIANFUWUSHANGYINGSHIKEJITUICHUQIYEJIYOUXIANG,ZHEIBEIWAIJIESHIWEISHIZHOUHONGYIJINGONGQIYEJISHICHANGDEZHONGYAOYIBU。360QIYEANQUANJITUANCEOQIXIANGDONGBIAOSHI,QIYEANQUANZHUYAOYOULIANGGEWENTI,YISHIHUOQUQIYEHEXINDEMIMI,ERSHIPOHUAIQIYEDESHENGCHAN。TAYIZAOQIANDEXILALI“YOUJIANMEN”SHIJIANWEILI,SHUOMINGBAOZHUANGQIYEYOUJIANANQUANDEZHONGYAOXING。“360ZUOWEIANQUANGONGSI,BAYOUJIANBAOHUZHUSHIHEXINWENTI。YOUJIANHEMEIYIGERENDOUYOUGUANXI,HEMEIGEQIYEDEJINGZHENGLIXIXIXIANGGUAN。”

                              360YIZHIJIANGQIYEJISHICHANGLIEZUOGONGSIDEZHANLVEYEWUZHIYI,DANYOUYUWAIZIBEIJINGDENGKUNNAN,GAIYEWUYIZHIWEINENGDEYIFAZHAN。ZAOZAI2014NIANNIANDI,360JINXINGLEJIAGOUDIAOZHENG,JIANGSHOUJIYEWUHEANQUANYEWUBEIFENKAI,ZHOUHONGYIZHUYAOFUZESHOUJIYEWU,ERQIXIANGDONGZEZHUGUANANQUANYEWU。ER2015NIAN5YUE,360QIYEANQUANJITUANZHENGSHICHENGLI,SUIRANBINGMEISHELISHITIGONGSI,DANBEIRENWEISHI360LVXIANSHANGSHIDEZHONGYAOZUCHENGBUFENZHIYI。

                              SUIZHESIYOUHUADEWANCHENG,360YOUWANGCHENGWEIZHENGFUCAIGOUMINGDANDECHANGKE。ABI ResearchDEZUIXINYANJIUBAOGAOXIANSHI,ZHONGGUOWANGLUOANQUANSHICHANGDANGQIANDEGUIMOWEI49YIMEIYUAN,YUJIDAO2017NIANJIANGFANYIFANZHI98YIMEIYUAN。TONGSHI,BAOGAOZHICHUGUONEIWANGLUOANQUANSHICHANGNIANJUNFUHEZENGSUYUANYUANDIYUWOGUOHULIANWANGDEZHENGTIFAZHANSUDU,ZHEIDUIYU360LAISHUOWUYISHIYIGEJUDADESHICHANGJIYU。

                              CHULEQIYEJISHICHANGWAI,ZHOUHONGYIYEMIAOZHUNLEHULIANWANGJINRONGHEYULELINGYU,TIGAO360DELIULIANGBIANXIANNENGLI。2013NIANHULIANWANGJINRONGGANGGANGXINGQIDESHIHOU,ZHOUHONGYIHAIYIHUODIBIAOSHI“GAOBUDONGWEISHENMEHULIANWANGGONGSIDOUYAOQUGAOJINRONG”,DANSHIRUJINJIHUMEIYIJIAHULIANWANGGONGSIDOUZAIZHENGDUOJINRONGPAIZHAO,KEJIANZHOUHONGYIBUXIMAOZHEBEIDALIANDEFENGXIANYEYAOWEI360MOUQIUDUOYUANHUABUJU。ZAI“NICAIFU”LICAIPINGTAI10GEYUEHOU,360WANCHENGLECHAOGUO500WANZHUCEYONGHUHE400YIYUANDECHENGJIAOLIANG,JINQIZHENGSHICHENGLILE360JINKONG,DASUANHEQITADEHEZUOGONGSIYIQIZHENGQUGELEIJINRONGPAIZHAO。

                            「公关危机」

                            BENWENBIAOTI:JINGZHOULVYOUXINGYEYOUNAXIELIANGYANDEWEIJICHULIANLI?

                            易发游戏下载二维码BENWENDIZHI:http://bbjujia.com/yuqingjiankong/3934.html

                            本文栏目:舆情监控

                            本文来源:李白公关

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